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Rainbow Roxy's avatar

It's interesting how REFY's focus on authentic beauty and older women truly stands out in this roundup. Do you think this signals a real market shift towards genuine inclusivity, or will it largely remain a niche approach for brands going forward, as you've so insightfully highlighted?

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Kim Does Marketing's avatar

Thanks for your comment Rainbow Roxy :) The hopeful in me wants to say yes! it’s 2025, and by now brands should know inclusivity isn’t optional. But the shift still feels slower than it should be. REFY gives me hope though, audiences are craving authenticity & real representation and brands that get that are the ones really standing out atm. Hopefully more start to catch up soon!

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